Questions
Twenty-nine questions, answered plainly.
Blue Ring Venture Capital is a not-for-profit group of operator-investors. Individual members invest $25K–$5M each — $50K–$5M per company, minority or majority — in established Canadian businesses with $1M–$25M in revenue, in most sectors bar a short published list of exceptions. There are no fees to apply or present, and a named person decides every application.
The basics
What exactly is Blue Ring Venture Capital?
A not-for-profit group of experienced business operators based in Windsor-Essex and Southwestern Ontario, investing in Canadian companies. The group screens companies, runs the meetings and keeps the process honest. It does not hold, pool or manage money and does not itself invest. When a company fits, the individual members who choose to take part invest their own money directly with that company.
Are you an angel group?
Technically yes — the group relies on the Ontario Securities Commission's not-for-profit angel investor group exemption. Practically, most of what our members do looks nothing like venture angel investing: stakes in profitable or fixable established companies, structures that pay from cash flow, and an operator on the board. We use the word "angel" on the startup track, where it means what people expect it to mean.
Are you a grant program?
No — Blue Ring Venture Capital is not a grant program, and there is no free money here. If a grant is what you need, the honest answer is usually FedDev Ontario, the Southwestern Ontario Development Fund, AMIC, a Community Futures office or one of the current federal investment initiatives — and we will point you there. Canada has a genuinely useful set of federal and provincial programs at the moment, and members' capital is often the private match they require. We do not administer any of them and have no influence over their decisions.
Are you a lender?
No. The group makes no loans and has no lending licence. Individual members may use debt-shaped instruments — a revenue-based note or a shareholder loan with warrants — but those are negotiated investments between you and them, not a credit product, and they carry equity-style risk and involvement.
Who is this for?
Established owner-operated Canadian businesses with $1M–$25M in revenue, 5–100 employees and 3+ years of operating history. Our members look at four kinds of company: currently profitable; close to profitable with a lot of upside; previously very profitable with turnaround potential — hit by tariffs, say, and fixable with cost-cutting or a new outlet; and an established business that needs a bridge loan with an equity stake. Startups are a second track and only with revenue — pre-revenue companies are declined. Most sectors are open — the exceptions are listed under "Sectors: what we fund and what we don't" below — and each company is assessed on its own merits.
Control, terms and structures
How much of my company will members take?
It depends on the situation — the stake is minority or majority. If you are staying in charge and running the business, members take a minority position, typically 10–35%, and you keep the majority. If you are handing over a turnaround, planning a succession or funding a partner buyout, 50% or more can be the right answer and members will say so. Nobody takes a position you have not agreed to, and you will know which conversation you are in long before diligence. Either way members want a board or advisory seat, monthly financials, and agreement on a short list of major decisions: new debt above an agreed level, selling the company or major assets, issuing new shares, and related-party transactions.
How much do members invest?
Typically $25K–$5M per member and $50K–$5M per company. Larger needs are usually met by stacking — members' capital behind a bank, credit union, Community Futures or BDC facility, sometimes alongside a government program that requires matching funds.
What structures do members use?
Most often preferred shares with a dividend and a buy-back right, a revenue-based note, or a shareholder loan with warrants. All three pay the investor from the operations of the business rather than only from a sale. Common shares and, on the startup track, convertible notes or SAFEs are also possible. See capital structures explained.
What return do members look for?
The group's published target is 15–25% per year per investment; first cash within 12–24 months; capital back within 5–7 years. Members expect first cash within 12–24 months and their capital back over 5–7 years. Those are targets and expectations, not promises — every investment can lose its entire value, and some do.
Do I have to sell the company eventually?
No, and that is the point of the structures our members prefer. A redemption schedule on preferred shares or a cap on a revenue note gives the investment a defined end that does not require you to sell. Members do not push for a sale you do not want.
Will you ask for a personal guarantee?
Rarely. These are investments, not loans, and the risk sits with the investor. A personal guarantee would usually only come up in an unusual structure, and it would be negotiated openly.
Process and timing
How long does it take?
A named person replies within 48 hours. Screening takes up to 10 business days. From the first conversation to a signed agreement, 4–12 weeks is typical. Most of that is diligence and legal work, and it is faster when your books are current.
What happens after I apply?
Screening by two or three volunteer members; a clear yes, no or not-yet; then a 30-minute introductory call, a working session with interested members, diligence, and a negotiated agreement. The full sequence is on how it works.
Who reads my application?
The volunteer screening team and the staff who run the process. Interested members see a summary only after the screening call, and full documents only in diligence. Nothing about your company is published, and nothing is shared outside the group without your consent.
Do you use AI to make decisions?
We use software, including AI tools, to summarize applications and check them against the published criteria so volunteer screeners can move quickly. Those tools never decide. A named member reviews every application, records the decision and the reasons, and you can request a human re-review or a plain-language explanation at any time.
Is my information confidential?
At intake, information is received on a non-confidential basis — please do not send trade secrets or drawings with an application. From the member working session onward, documents are handled under the group's member confidentiality terms, and a mutual NDA can be signed for diligence.
What if the answer is not yet?
You get the reasons in plain language and, if you want it, a check-in in six months. Many companies that hear "not yet" come back once a lease is signed, a customer is landed or the books are cleaner — and several of those become the strongest files we see.
Money, fees and what we do not do
Does it cost anything to apply or to present?
No. There is no application fee and no presentation fee. No member, volunteer or staff person receives a commission, finder's fee or success fee tied to any investment in your company.
How does the group pay for itself?
Member dues, which cover screening, meetings, this website and the software behind it. That is the whole model. The group is not-for-profit and has no fund, no carried interest and no paid deal-makers.
What do you never do?
Charge companies fees. Publish your name, your numbers or the fact that you applied. Let software make the decision. Ask for personal tax returns or net-worth statements at intake. Take a position you have not agreed to. Push you toward a sale you do not want.
Can you invest if we are losing money?
Often, yes — this is a category our members actively want rather than tolerate. Our members look at four kinds of company: currently profitable; close to profitable with a lot of upside; previously very profitable with turnaround potential — hit by tariffs, say, and fixable with cost-cutting or a new outlet; and an established business that needs a bridge loan with an equity stake. A business that was very profitable until tariffs, a lost contract or a cost base that got away from it, and that cost-cutting or a new outlet would fix, is exactly the third of those. What does not work is a company that needs the money to survive the quarter with no clear cause for the losses: that is a restructuring problem, and a lender or an insolvency professional is the right call.
Sectors: what we fund and what we don't
What industries do you look at?
We look at most sectors — the exceptions are listed here so nobody wastes a week: software and AI companies; restaurants, cafés and food service; hotels, resorts, B&Bs, tours and travel; clinics of any kind (health, dental, therapy, veterinary); studios of any kind (fitness, yoga, wellness, beauty); fashion and apparel; landscaping; concrete; franchise locations; trucking; wineries, breweries and distilleries; mining and mineral exploration; real-estate development; cannabis, gaming, adult. Everything else is assessed on its own merits: the numbers, the plan, and whether a member can genuinely help. Most of what our members have run is manufacturing — including pharmaceutical and other regulated manufacturing — construction and the trades, energy and utilities, warehousing and distribution, and industrial services, and the industry pages on this site describe that experience. They are examples, not a filter. Publicly listed companies, investment funds and holding vehicles are out of scope entirely, because they are not operating businesses.
Is a franchise location one of the exceptions?
Yes. The franchisor sets the playbook and holds the brand, which leaves little for an operator-investor to add, so franchise locations are outside what the members back. The application asks the question up front so nobody spends an hour on the form first.
What if my business is on the list?
Then the members are not the right partners, and we would rather say so before you spend an hour on an application. If you apply anyway, a named person sends a quick, courteous no — and, where we know one, a pointer to a lender, program or investor better suited to the business.
Geography and membership
Where do you invest?
Canada, and for now only Canada. Windsor-Essex, Chatham-Kent and Sarnia-Lambton, and London and Southwestern Ontario are where the members are and where most files come from. Southern Ontario within about two hours is open, and elsewhere in Canada when the fit is strong enough to justify the travel. Distance matters less for the cheque than for the monthly meeting — someone has to be able to get to you.
We are outside Canada. Can we apply?
Not at the moment. The group invests in Canadian companies only for now, and we would rather tell you that here than after you have filled in a form. If that changes, this page will say so.
Can you publish examples of companies you have backed?
No. The group's policy is that company information — names, numbers, the fact that a company applied — stays inside the group. That is a compliance requirement as well as a courtesy. You will not find a portfolio page or testimonials on this site, and that is deliberate.
How do I become a member?
Members have run businesses in Windsor-Essex and Southwestern Ontario, qualify as accredited or self-certified investors under Ontario securities law, and commit to attending monthly meetings, screening applications and spending real time in diligence. Membership is capped and reviewed by the existing members. Use the contact form and choose "Membership".
Do you refer companies elsewhere?
Regularly, and it is one of the more useful things the group does. Depending on the file, that means a Community Futures office, BDC, FedDev Ontario, a credit union, a federal or provincial program, a broker, or another angel group better suited to a venture-scale company.
Still have a question?
Ask before you apply. A person replies within 48 hours on business days.
Written by The Blue Ring Venture Capital team. Last reviewed .
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